Snack Review: Michael Season’s Baked Cheddar Cheese Pops

When I hear the words “cheesy poofs,” my mind immediately jumps to a little round kid in a red sweater, sitting on his couch and screaming obscenities at his cat. Don’t know what I’m talking about? Well, I suggest you hunker down for a marathon viewing of South Park – during which you will inevitably encounter Eric Cartman singing the praises of puffy cheese treats.
Nary a South Park season goes by without Cartman preaching the cheese puff gospel. Despite the free advertising this implies, I’d venture that snack manufactures aren’t terribly pleased with this development. After all, with “healthy” foods flying off supermarket shelves, no one wants to be the snack with the high calorie count. Personally, if I were a cheese puff CEO (those exist, right?), the last thing I’d want is a slightly obese cartoon character giving my product two pudgy thumbs up.
How then, would a snack manufacturer remake the cheese puff image? Well, according to Michael Season, the answer lies in using organic ingredients, shying away from food coloring, and slapping the word “gourmet” onto your packaging.
Oh yeah, and making your product so tasty that snack reviewers demolish their sample bag. That always helps.
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