Sep
Snack Review: Buen Appetito Quesadilla Cheese Cake

Gas station pastries: we know ‘em, we love ‘em, and, although we know they’re not exactly good for us, when pressed for time, we often find ourselves indulging. Like cigarettes, these assorted danishes and cakes pack enough unpronounceable chemicals and preservatives to ensure us a place in the “Body Worlds” exhibit following our untimely deaths. Despite their insanely cheap prices, many of these delights manage to look beautiful. One ubiquitous brand even has a suitably upscale name to accompany its appearance: Bon Appetit.
Here in Southern California, a mere two hours from Mexico’s Baja peninsula, our convenience stores carry an ethnic variant: Buen Appetito. The pastries are FrankenFood versions of what you might expect to find at a Mexican panederia… there are conchas, tropical-fruit turnovers and corn muffins. The packages share the clear plastic and chic red-and-beige label of their French parent companies, but in place of the little parasol over “Bon Appetit,” a sultry Latina with come-hither eyes greets you from above the slightly-altered brand name. A subtle, yet clever marketing decision.
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