Snack Review: Kozy Shack Frozen Chocolate Truffle Rolls

Kozy Shack is one of the most mysterious snack brand names around. How could anyone have thought this was a good idea? A shack is not the kind of place that sounds appealing to go to for great snack food. And the spelling does nothing to assure me that they’ll get anything else right, either.
The history on their web site does nothing to clear it up: the business started as a New York deli called Cozy Shack. I’m not sure how that succeeded either – you’ve got plenty of choices of delis in New York, and I think I would cross the street to another place rather than buy my pastrami sandwich at a Cozy Shack.
But, you know, it’s actually kind of nice that not every brand name around is the product of a room full of consultants and MBAs poring over statistics from focus groups. And, what’s more, they make good pudding.
Still, when I saw Kozy Shack Tiramisu in the freezer case, I had to laugh. It was so incongruous that it was actually intriguing.
I almost bought the tiramisu, but then I saw the chocolate truffle rolls next to them. The truffle rolls had better-sounding ingredients – I don’t think the Italians use corn syrup in their tiramisu – and then I noticed, they are actually made in Holland. Sold. I can’t resist those European baked goods, even if they’re made in a factory and deep frozen for who knows how long and sold at the crummy neighborhood Safeway.
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