Prices on Airline Snacks are Up, Up, and Away
This just in: JetBlue Airlines might start offering customers a “premium snack service,” which would include VitaminWater and Rockstar Engergy drinks. A little strange, don’t you think? I imagine that most people flying JetBlue aren’t in an economic position to shell out $3 for a VitaminWater, so what are the JetBlue execs thinking?
Three guesses:
- their current image could use a little work (even Tracey Ullman takes some shots on YouTube)
- they just really, really like Raspberry Apple VitaminWater (so energizing! it’s like you’re drinking a yoga class!)
- the airline is making so little money that it’s ready to gamble on a half-baked premium scheme, while secretly contemplating charging customers for the snacks it already offers.
Of course, JetBlue execs say they’re not going to start pricing their free snacks, but it’s hard to believe them. United Airlines recently raised snack prices to $9, and with fuel prices escalating daily, I doubt it will be long before other airlines follow suit. Ahhh, yeah. Nothing like a $5 bag of pretzels to brighten up your next red eye.
Jim on September 24th, 2008
I’ve been in love with Tracey Ullman ever since she did that music video
with Paul McCartney.