Classic Snack Review: Chips Ahoy!

Chips Ahoy!
I had to try these. I owed it to Science, see.

Because when I try any other chocolate chip cookie, this is what I am comparing them to. They are my baseline chocolate chip cookie. But, after writing the review of the Whole Foods cookies, I realized that I hadn’t had these since they changed to no trans fats.

The thing is, I just didn’t want to know. I had been traumatized by the no trans fat Oreos and decided to just live in my memories.

But now for you, gentle reader, I had to make the sacrifice.

Of course, there’s no longer such a thing as just Chips Ahoy. I had a choice of lower fat, chunky chocolate, and that yucky soft and mushy variety that gives less an impression of ‘fresh baked’ and more of ‘sitting on the counter for a week in really humid weather.’

There was also a kind with tiny M&Ms instead of chips and I don’t know what else because before I could pass out from sensory overload, I grabbed the plainest kind and ran from the cookie aisle.

These come in a fancy resealable package now, instead of the two separately wrapped rows of cookies inside the outer package that opens at the end. Fine. You can’t go home again. It’s not the package that matters.

But inside the package, it’s instantly obvious that these cookies are not the same as they used to be: they are darker, as well as thinner.

Steeling myself, I tried one.

The texture is different – more layered, with air pockets, verging on crispy, not like the plain solid texture I remembered. If I’d baked these I’d guess that I hadn’t used as much flour as usual or maybe too much leavening.

The taste is pretty good, actually. It is not shockingly unfamiliar. The chocolate is good but not too distractingly good, as is proper. Unlike the Whole Foods cookie there are no off flavors in the cookie and it doesn’t disintegrate on dunking.

Now I wish I had tried the reduced fat version – I wonder if with less fat to flour, they might be more like the old ones. But I am not going to be able to do this for quite a while because of what’s always been the biggest problem with these – they come in HUGE packages. Why do they think that only people with families of, like, ten, buy their product? They are certainly not thinking of snack reviewers who have a public duty to finish one snack and move on to another, that’s for sure.

But in sum: these have changed, but it’s not the end of the world. They can still fill the role of good supermarket chocolate-chip cookie. I can still complain that every other commercial cookie I try is not as good as a Chips Ahoy. What a relief that there are still a few things in this world that you can depend on.

Buy Chips Ahoy! Online:

8 Comments

Snackerrific :: » Snack Review: Dodekai Babystar Chicken Flavor Crispy Noodle Snack  on October 27th, 2008

[...] to the dogs. In the meantime, I am going to go brush my teeth, eat something patriotic like Chips Ahoy, and remind myself that the snacks are not always more delicious on the other side of the ocean. [...]

Snackerrific » Snack Review: Chocolate Chip Cookie Showdown  on May 11th, 2009

[...] The recent issue of Consumer Reports rates chocolate chip cookies. I was - intrigued? offended? dubious? - to find that two brands outranked my favorite Chips Ahoy. [...]

HunterThompson  on May 12th, 2011

I always had great memories of Chips Ahoy from childhood - they were always the perfect comfort food. Not anymore. Sigh. After purchasing this product recently, it is clear that these cookies are nothing but biscuits of air - all air and no cookie. They dissolve into pure nothingness in your mouth. Kudos to Nabisco food scientists for minimizing cookie mass per unit (minimizing density!) in order to maximize corporate profit. Oh well… I still have my memories, but have happily switched brands.

Dude111  on June 3rd, 2011

I used to love these cookies until about 3 months ago!

They changed to using UNBLEACHED FLOUR and the cookies taste like crap!!!!!!

They are the only ones to make this stupid/un-needed change,everyone else still uses ENRICHED FLOUR.. (I havent been able to find another cookie that was AS GOOD as they were)

Alane  on September 7th, 2011

A good blog post.

Solomon Eure  on October 16th, 2011

Does WordPress save all blog posts to only one file? If so, what file is it?

Chavetteg  on October 18th, 2011

i happen to like chip ahoy i think the cookies taste good

Komis Samochodowe  on November 16th, 2011

There is perceptibly a bundle to know about this. I feel you made various good points in features also.

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