Beverage Review: BOING! Fruit Juice
I love bunny rabbits and kangaroos and the sound they make when they hop around: BOING! BOING! (Okay, I know they don’t make that sound, but I watched a ton of cartoons when I was a kid, so play along.) I also like frogs and toads, and crickets and grasshoppers to a lesser degree. But I wouldn’t eat any of them. Not even if you paid me to write snack reviews about rabbit jerky, fried kangaroo bites, or honey baked insects.
I’m also a sucker for a well-designed, eye-popping, brightly colored logo. This appeals to my graphic artist sensibilities as well as my inner hummingbird. At the heart of all this nonsense is the juice. Ah, sweet nectar.
Mexican fruit juice Boing! (made by worker-owned Pascual Boing Co.) contains a host of delights and so much more, including a history of logo disputes regarding a famous duck, battles over property rights, and political intrigue, which you can research for yourself if you’re so inclined. As Shelley wrote in “Ozymandias,” political power eventually falls boundless and bare to the sands of time.
Oh, the folly of mankind. For me, it’s all about the juice.
Mango - Ingredients: water, 15% mango pulp, sugar, citric acid, sorbitol… Sorbitol? Isn’t that an artificial sweetener? Yes and no. It occurs naturally in some fruits and berries and is 50-75% less sweet than regular sugar. See, so much more! Or in this case, less.
At first sip this mango juice tasted like weak apple juice, though the sweetness level was perfect for my taste: subtle and haunting with an amiable, yet teasing quality; importunate and comforting while remaining aloof, yet coy. It was downright refreshing, actually. Halfway through the can I began noticing a delicate mango finish. The last sip revealed no pulp - not surprising, since there was only 15% to begin with. Fine by me.
Strawberry - Same ingredients but with 16% strawberry pulp. That’s right, amigos, precisely one percent more pulp! This juice had a strong strawberry note right out of the gate and the same subtle sweet texture of the mango juice.
I liked BOING! for its ironic subtlety. It captured me with a bouncy cartoon logo, and then held me with its delicate and elusive liquid essence. I recommend this juice for a refreshing change of pace. Try some for yourself.
- BOING! Fruit Juice Website, only in Spanish for now
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